This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.
Congratulations! Your order qualifies for free shipping You are $125 away from free shipping.

Heritage Festival Weekend in store Sept. 25-27th
Visit Us
Wishlist

Cart 0

Congratulations! Your order qualifies for free shipping You are $125 away from free shipping.
Sorry, looks like we don't have enough of this product.

Products
Subtotal Free
View cart
Shipping, taxes, and discount codes are calculated at checkout

Your Cart is Empty

New Arrivals
Womens
Mens
Kids
Shoes
Accessories & Gifts
Pre-Order

GAME DAY

Shop the Collection
← Swipe to shop →
Pre-order Game Day Pearls
Pre-order Game Day Pearls
Pre-order Game Day Pearls
Pre-order Game Day Pearls

Charmingly Southern

Pre-order Game Day Pearls

$15.00
 

Charmingly Southern

Tennessee Ribbed Sweatshirt

$42.00
 

Charmingly Southern

Sequin T girls Romper

$25.00
 

Charmingly Southern

Tennessee Acid Wash Gray sweatshirt

$44.00
 

Charmingly Southern

Tennessee Sleeve Print Sweatshirt

$40.00
 
 Sold Out

Charmingly Southern

Vols Checkered Sweatshirt

$48.00
 

Charmingly Southern

Little Vols Fan Romper

$25.00
 

Charmingly Southern

Dreamy Daisy White Cowgirl Boots

$72.00
 

Charmingly Southern

Tennessee Puff style graphic tee

$25.00
 

Charmingly Southern

Girls Tennessee Jogger Set

$38.00
 

Charmingly Southern

Boys Tennessee stripe jogger set

$38.00
 

Charmingly Southern

Girls Vols Retro set

$38.00
 

Charmingly Southern

Smokey Vols Retro Tee

$20.00
 

Charmingly Southern

Sequin Charger Swagger Tee

$36.00
 

Charmingly Southern

Tennessee Blanket

$48.00
 

Charmingly Southern

TELETIES Go Vols!

From $14.99
 

Charmingly Southern

Swig Coolie

$15.00
 

Charmingly Southern

Women's Vols Hat

$28.00
 

Charmingly Southern

Tennessee Tri-Star Tea Towel

$15.00
 

Charmingly Southern

Tennessee Frosted Shatterproof Cups

$20.00
← Swipe to shop →
Dresses
Collection

MOST LOVED CATEGORIES

← Swipe to shop →
Tops
Bottoms
Dresses
Accessories
Mens Collection
Mens
Baby + Kids
Gifts Collection
Gifts
Sale Collection
Preorder

everyday styles

We’re so glad you stopped by! As a locally owned, small-town one-stop shop, we take pride in offering a warm, personalized shopping experience—whether you’re browsing in-store or online. Our goal is to help you discover the cutest outfits that make you feel confident and stylish. Thanks for supporting local—we can’t wait to help you find something you’ll love!

READ MORE

ADDRESS

101 west court square
Covington, TN

HOURS

Mon-Fri: 10am-5pm
Sat: 10am-4pm
Sun: Closed

Visit Us

"Whether I’m shopping in store or ordering online, I can always find what I am looking for ( or not looking for!) The ladies are always willing to help- it’s the best place to shop!"

- Cathryn

"Love this boutique! The clothes are super trendy and always on point with the latest styles. The website is easy to use which makes ordering online a breeze. The staff is also incredibly helpful-they make the shopping experience fun every time."

- CINDY
@Charminglysouthern120

join the fam!